Your employees are your best megaphones, but how do you engage with them as ambassadors for your brand? I’ve built and scaled employee advocacy programs that play an impactful role in a brand’s awareness.

In parallel to employee advocacy, I’ve built social selling programs to help sellers successfully cultivate their LinkedIn profiles and build relationships with prospects.

Exec social should accomplish a few things. First, it is crucial you position your executives as thought leaders in your space. Second, they should be human. Have them share their interests, passions, and build talk tracks for them on social media that help their audience understand who they are and what they believe. I have ghost written executive social content, built content calendars for the C-suite, and crafted in-depth suggestions on content creation.

I have experience developing crisis criteria, communication plans, and how social should act as a vehicle for appropriate information. From announcements regarding CEO transitions to Social Justice movements, decision criteria on what (and when) to post is key.

I have experience developing policies for how a company and its employees should conduct themselves online. This is written documentation you can point employees to in the event they are acting as unofficial spokespersons, sharing private company information, negative/bullying behaviors, etc.

By developing secondary handle strategies, we can work to ensure that all external comms from a company are aligned in an attempt to not weaken or disrupt the brand.

I’ve built and developed response guidelines for community management monitoring. Listening and engaging with your audience is the unsung hero of social media success.